Updated: Jul 12, 2019
Effective techniques of growing business through social media
1.Competitive analysis ( keeping a watch on competition ) -
It gives you the opportunity to monitor and draw inspiration from their performance. You can see what type of content they're posting, and how they're interacting with their followers.
There has to be a good reason why your competitors are performing better than you.
Learn their strategies, but make sure you don’t just copy and follow them.
What works best for them isn't always best for you. Instead, tweak their ideas and make them your own.
2. Build a brand identity
for a startups/SME the most important thing is brand awareness, making people more aware about your products and services.
This is typically the case because we know that people prefer to purchase from brands they recognize.
When compared to traditional media, social media can put your brand in front of your target audience faster and easier
Don’t place your logo in a place that will either be distracting or overwhelming. Also, don’t forget to focus on the visual elements of your brand.
3. Build the trust factor in customers
It gives you the opportunity to build trust with customers and develop loyal customers.
In the survey conducted by Social Media Examiner, nearly 79% of marketers agreed that social media is as an effective way to develop loyal followers.
4. Improve Search Engine ranking
There's a lot of debate around this topic, but the bottom line is this... social media can (and will) improve your search engine ranking.
The domain authority of your website increases when the social media share rate increases.
More visits to your social media profiles will boost your social media page ranking, and improve their chances of appearing among the top ranked pages.
5. Drive traffic
Generally, small businesses use social media with a goal to increase traffic to a website.
This theory was supported by the same Social Media Examiner report I mentioned above with 78% of small businesses saying they use social media to increase their website traffic.
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