‘It is said that traditional marketing talks at people while content marketing talks with them.’
The survey found that there has been a rise in the number (18%) of respondents who’ve claimed to be focusing on content marketing.
Trends on content marekting -
Those days are gone when the customer would accept a generic content which fits all the platforms now,
2. Long form content
While short blog posts and articles continue to attract subscribers, B2B buyers are looking for more depth and value than a simple 500 word post can provide. While short posts may continue to generate significant traffic, they tend to have a shorter lifespan
3 . Influencer marketer
B2B content marketing derives most of its power from the endorsements of industry leaders, social media icons, and thought leaders. So social media marketers, brand specialists, and PR firms rely on influencer out marketing to help B2B businesses grow.
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