Social listening is the monitoring of your brand's social media channels for any customer feedback and direct mentions of your brand or discussions regarding specific keywords, topics, competitors, or industries, followed by an analysis to gain insights and act on those opportunities.
1.Customers like when brands respond.
Being responsive on social media clearly makes a difference; after all, 48% of customers make a purchase with a brand who is responsive to its customers and prospects on social media.
2. You can keep track of your brand's growth.
brands face scandals or serious issues. Things happen, but even one incident can cause a wave of negativity to plague your social media.
3. You can discover new opportunities.
you can use social listening to find ways to innovate on the changes.
4. You can increase customer acquisition.
Social media holds many opportunities for broadening your reach to prospects. After all, your followers aren't just your loyal customers; they're also simply people who enjoy your content or who fell upon your social media
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